black blue and yellow textile

Nicole Lehman

In the health and fitness industry, people don’t just buy programs, tools, or supplements—they buy hope. They want to believe change is possible for someone like them.

Conversion Copywriter

TRANSFORMATIONS OVER TRANSACTIONS

I focus on what prospects truly want and how they want to feel—relief, confidence, transformation—then craft messaging that makes them see the solution as not just possible, but inevitable.

When someone is skeptical, overwhelmed, or tired of trying, they need messaging that speaks directly to their struggles and shows a clear, emotional path forward. It must make results feel achievable and feel fresh in a world full of repetitive messages.

My copy turns hesitation into action—whether that’s opening an email, clicking a link, or committing to a purchase.